About

Casino Plan B designs and produces innovative, fast-paced, and fun promotional games for your casino. All of our products are fully customizable, and designed to attract new guests, encourage longer play times, and increase number of visits and your coin-in – all without breaking your budget.

After many years working for casinos on marketing and promotional game projects, we've had an amazing breakthrough. We've partnered with NimbleMachine’s Andrew Shaffer on a series of new player engagement projects centered around Social Media, Social Gaming and Social Promotional Games and built a new multi-mode promotional game center that's achieving amazing results for our casino clients.

Andrew recently returned to the Lummi Nation with Rena Priest, his wife and business partner, after a number of years leading web development for CBS in Manhattan. While in New York, he observed the rise of “Gamification” efforts by major brands and realized the implications for Tribal Gaming.

You may have seen Andrew’s talk on player data at the 2011 Northwest Indian Gaming Conference. Andrew understands the difference between the needs of Vegas casinos, who typically are trying to increase player visits by one to two visits per year, and Tribal Casinos, who are working to bring players back on a weekly and monthly basis. He is a rare technologist who is able to bridge disciplines as varied as marketing, game design, and programming,

Andrew is leading our player engagement initiatives for our casino clients. We look forward to the chance to introduce him to you. His current work on player tracking and Facebook promotions has the potential to give Tribal Casinos new ways to inexpensively engage players and work with them to add new, previously unreached players. We see it as a way to reach potential players who are not responding to advertising or other traditional marketing.

New products:

1. CPB Facebook application for Tribal Casinos: Invite friends, build teams, challenge friends, host tournaments, and receive learn more about your players.

2. CPB Promotional Game Center: Change out promotions in ten minutes on your casino floor. Innovations: Choose a real object out of a treasure chest, magic bag, or top hat and a player can find out what they’ve won on screen.

Best regards,

Seth Murphy, Justin Whitepine, and Tim Cathersal