Think Player Engagement: Casino Marketing, Promotional Games, Social Media, Online

About Casino Plan B

Casino Plan B designs and produces innovative, fast-paced, and fun promotional games for your casino. All of our products are fully customizable, and designed to attract new guests, encourage longer play times, and increase number of visits and your coin-in – all without breaking your budget.

After many years working for casinos on marketing and promotional game projects, we've had an amazing breakthrough. We've partnered with NimbleMachine’s Andrew Shaffer on a series of new player engagement projects centered around Social Media, Social Gaming and Social Promotional Games and built a new multi-mode promotional game center that's achieving amazing results for our casino clients.

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Beachcomber Bucks Promotional Game Center
Casino Plan B’s newest offering—The Promotional Game Center! Seen here in Beachcomber Bucks theme, the PGC provides animation, easy-to-understand rules, and a play time that offers suspense and excitement. With fun and fast-paced play it can used in a variety of modes to suit your casino’s needs. Check out a simplified demo of daily play mode and click on the sample scan and win cards to see sample winnings (You must have Silverlight installed).

The versatility of this piece makes it one of the most cost-effective promotional tools we’ve ever produced. New animations and matrices can be uploaded with ease. You can even use the PGC to run promotional loops between games with dining specials, gaming updates, and more. New game graphics snap into place in a matter of minutes.
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Promotional Games: Lost in Your Space...

While visiting family I checked in at a nearby casino to see what they were doing on the promotion front. So the quick details: Very nice medium size property, 1000+ slots, decent traffic for a Friday afternoon.

The club staff did a pretty good job. They made it easy for me to join their club and they did make sure to invite me to receive further news and offers by email.

The downside?

A. No real discussion of their promotions.

B. When I found their promotion, I couldn't understand it—and I make promotional games for a living.
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Touch Down Cash launches for fall 2011, with Promotional Game Center, kiosk and game board versions

Can you make it to the endzone? Available for our Promotional Game Center, scan and win kiosk and traditional game board, Touch Down Cash can be configured as a daily rewards game to reward player loyalty or as a large prize promotion designed as the promotion centerpiece for the month's marketing campaign. Players compete in this win-win promotion to see who can be first to score or gain the most yards.
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Jack-o-Lantern Jackpots! available for October, 2011

Simple and fun Halloween themed promotion. Pick pumpkins from our spooky pumpkin patch until you match three jack-o-lantern faces to win a prize. Three prize levels, customizable to fit your prize budget. Available for our Promotional Game Center, scan and win kiosk and traditional game board.
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Social Media for Tribal Casinos

What Is Your Return on Investment (ROI) From Social Media?

Talk to us about how to use Facebook to generate new player revenue.

We develop social media solutions that:
  • Rapidly build out your social media channel using real rewards
  • Build teams that bring new players to your property to increase their chance of winning
  • Increase player visits through promotion play reinforcement
  • Create engagement online and on the game floor
  • Enhance rewards tied to existing loyalty programs
  • Reinforce play by increasing chances for success in monthly promotions with each visit
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Social Gaming & Promotion Research

Research Director Len Shaffer* is currently studying the effects and future implications of social gaming, social media and online gaming on existing and future casino players.

As a company, Casino Plan B is focused on turning this research into quantifiable promotion and marketing campaigns and promotion products for casinos. Our goal is to convert social gamers, online gamers and online gamblers into casino players.

As a company with a long history of working for tribal governments and corporations, we are dedicated to finding new ways to counteract perceived threats to the future of tribal gaming.

If you would like to participate in our surveys and research, please contact us at 360.384.4640 Ext 114 to schedule a free introductory phone conference with our research team.

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